In reality water is clear and colorless, yet we imagine it to be light blue. In Japanese, the term mizuiro refers to a light blue color (mizu means “water” and iro “color”; literally “water color”). At mizuiro Inc., we see ourselves as being like the color of water. We want to generate new values, creating precious and enjoyable moments for parents and children to share. Japan is a treasure trove of vegetables.
There is a large variety of traditional cuisine and culture in Japan. Since the quality of the vegetables produced in Japan is very high they are very delicious and healthy as well. “If ink and drawing material made from such vegetables existed, the charm of Japan would be expressed in a whole new way to the world!”. This is what I thought one day and how it all started.
“A drawing material made out of vegetables color?”
“What kind of material can we make using vegetables colors?”
This is what our development team has thought for many days.
The crayons are made of wax and the way they are made is similar to candle making.
“If we try, we might be able to make our own prototype!” we thought.
The road of vegetable crayons development has started!
Since major manufacturers would not make it, we aimed for niche product development. We stuck to the world of safety and security of vegetables color, made in Japan.
Trial starts at the factory
First we tried a prototype powder made from carrots, spinach, cassis, pumpkin, bamboo charcoal, garlic, indigo, red pepper, gardenia and safflower. The first crayons’ drawing experience was very poor. The crayons were crumbly and a mix of wax and vegetable powder would remain on the paper after use. One could still not enjoy drawing with the vegetable crayons.
We came to realize that in order to satisfy the customers we needed to improve our product. Because of the rough condition of the vegetable powder we had to micronize it. Also, in order to compensate the product accuracy, we had to slightly add some pigment. The off the shelf vegetable powder and the rough granularity made the experience of drawing a bad experience. After several adjustments we found out that we need to bring the granularity to a fine degree to obtain a good product. Because of the big amount of sugar in the fruits, it would stick to the machine, making the task of obtaining the necessary amount of powder difficult.
Fruits and vegetables that would not stick to the machine during the process were selected and processed into fine powder through a mesh. Further repeated improvements towards pulverization and we succeeded in obtaining the powder!
[Mottainai] Japanese expression meaning “Stop wasting”
In the process of getting the vegetables we learned that large amounts of vegetables are being disposed after harvest. We decided to make the crayons’ powder using the vegetable leftovers as much as possible! The raw material cost reduction and recycling vegetables was a success!
Safe and secure, the Japanese vegetable crayons are very popular in Japan.
As of now there are 3 products that we offer in Europe. All these products have been tested by European scientists and have been approved with safety license in Europe, USA, and Asia. We currently offer Vegetable Crayon set, Rice Crayons, Vegetable Molding Dough.
Set of 10 vegetable crayons with the real colors of fruits and vegetables. Colors derived from cabbage, leek, burdock, yam, corn, carrot, apple, cassis, purple potato, bamboo charcoal. These are all vegetables that grow everywhere in Japan.
Because of this they are %100 safe for children. Crayons shouldn't however be eaten. Small children should be supervised by an adult - Store in a cool, dry place
Materials: rice wax, vegetable powder, food coloring - Made in Japan
Dimensions: 6.9 x 4.4 x 1.1"