Millisecond Aluminum Tapemeasure

Established March 31st 1993, Metrocs is an interior design brand that introduces Japanese outstanding products designs, carrying authentic quality products that are timeless and will increase in value over the years. They do not believe in buying design because of the designer's name but because of finding the item itself appealing. That is the point where the learning process starts: first about the designer and thereafter possibly purchasing his/hers other items for a collection.

This measure is made by the world highest level of metal cutting technique. Its Φ 50 mm disc-type shape is curved out from the aluminum, and surfaces are slightly concave to fit the fingers. There are three holes on the edge that you can put on your favorite keychain, strap & etc. It has an antibacterial soft textured tape made of glass fiber, and a stop button is attached.

The brand's name MiLLiSECOND means one-thousandth second, in a word 'a moment'. This shows the concept of the brand that produces the products attracting the people in a millisecond.

MiLLiSECOND means one-thousandth second, in a word 'a moment'. This shows the concept of the brand that produces the products attracting the people in a millisecond.

The brand was born in a project Takeda Design Project which is the collaboration of Caro.inc, the design office and Takada, the metal processing manufacturer in Tsubame, Niigata Prefecture.